the best innovation is a product of the best problems service post it notes image
innovation_formula who develops the solutions? where do the problems come from? Were does innovation come from?

iScout looks for wicked, really interesting, sometimes uncomfortable problems. If unpacked and reframed properly, they enable brilliant opportunities for innovation projects.

We are pre-innovation pipeline and solution neutral - we find great problems and you find great solutions to solve them. We don't ask our clients to splash out on more money on innovation but instead ask them to shift when and what they spend their money on. Investing in finding and defining problems, and the opportunity to innovate, super-well, will give you a bigger bang for your buck.

Our core approach can be delivered in a number of ways:

Innovation projects that focus on peoples' needs (problems that they have whether they realise it or not) have both double the success rate of, and 70% higher market share than, those that do not.

If you are looking for ways to add value to your innovation project process, get in touch. If not, no problem.