Three stages to realisation utilising “innovation know how” i.e extensive knowledge and experience. A wise man once said “If I had one hour to save the world I would spend fifty-five minutes defining the problem and only five minutes finding the solution”. His name was Albert Einstein.
1. Scout – Find the opportunities
From static, dynamic and signal sources.
2. Identify – Qualify the best opportunities
Quantitative and qualitative research and insights underpin identification of the real opportunity
3. Propose – Realisation of the opportunities
Communicating the opportunity and development, from stage gate to agile development whatever the project requires.
Tools of the trade
Innovation scouts, a bunch of insightful individuals.
Ethnographers
Researchers
Scientists
Technology experts
Web application that indexes, stores and allows rating of problems, issues and opportunities.
Problem POW WOWS, unpack the problems and issues.
POW WOWS, small specially selected group intensively working on proposition development.
Innovation camps, larger group get togethers to intensively work on a specific project.
Designers
Business model experts
